Resume

Employment & Leadership

Current Employment

• Product Marketing Manager at GoingOn Networks

Current Affiliations

• Member at Full Circle Fund (2008-present)
• Co-Founder of Brown Carberry Club (2008-2011)
• Founding Member of the Hub Bay Area (2009-present)
• Member of Toniic angel investor network
• Global Shaper with World Economic Forum

Past

• Founder and CEO at Cobblestone Solutions
• Project Manager at AZAP Mobile
• Director of Business Development at Viv
• Program Manager at Social Venture Technology Group
• Program Manager at Green Zebra
• Associate Consultant at Bain & Company
• Advisory Board Member at New Leader’s Council
• Volunteer at ImagineH2O
• Blogger for TriplePundit, GreenBiz, JustMeans, Next Billion and Sustainable Industries

Experience

1. Product Marketing Manager

   GoingOn Networks – (Educational Software Startup)

   January 2011 – Present

   • Lead all marketing efforts for post-Series B launch of higher education social networking platform, including branding and verbal messaging, website redesign, tradeshow execution, collateral and case study development, online advertising, professional photoshoot, and competitive analysis
   • Product managed successful website re-design and re-launch resulting in dramatic increase in website engagement (time on site, pages per visit) and lead generation; launched company blog
   • Organized 6 flawless tradeshows in 4 months generating 100s of new leads
   • Developed virtual product demo, and demo environment for sales team to show off product features

2. Founder and CEO

   Cobblestone Solutions – (Sales and Marketing Consultancy)

   January 2010 – January 2011

   Selected Clients

   Project and Product Management at AZAP Mobile (June 10-Jan 11)

   Built 80 mobile applications from end to end as project manager; developed applications for Android, Bada and J2ME phones in 3 languages; developed wireframes for a dozen mobile applications; coordinated across a global team of developers, designers, and contractors; managed website relaunch

   Sales and Recruiting at Big Tent Design

   Recruited two key team members; developed big brand sales leads and campaign concepts resulting in $60k in deals closed so far for online community platform

   Customer Development at RippleQ (formerly BlitzBazaar)

   Conducted customer development for social action community start-up; successfully managed community for pilot implementation resulting in deals with 2 target organizations

   Small Business Sales at TerraCycle

   Drove sales to small brands for NJ based company upcycling branded waste into products

   Web Project Management at Toniic

   Developed website content and project managed website creation for investor network

   Online Marketing for Birchware

   Created online marketing plan in mini-project for compostable cutlery company

   Social Media Strategy for Green Energy Reporter

   Wrote social media guide for greentech blog aiming to grow traffic and monetize

   Writing and Editing for Livingston Energy Solutions

   Drafted white paper on energy efficiency proposal for consulting firm

   Strategy and Operations for Ethic

   Provided operational support to founder of online donations start-up

   Business Development for Myoo Create

   Evangelized sustainability crowdsourcing platform to target brands

3. Director of Business Development and Marketing

   Viv – (Environmental Startup)

   July 2009 – December 2009

   • Instrumental in pivot and re-launch of environmental behavior change start-up
   • Responsible for developing partnerships and relationships that would help company grow and succeed
   • Spearheaded investor conversations and business plan competition entries to initiate fundraising efforts
   • Lead end to end marketing, execution, community building for core product launch; in 1 month responsible for doubling twitter followers, 50% increase in newsletter subscribers, 11 media mentions

4. Program Manager (promoted from Associate March 2009)

   Social Venture Technology Group – (Social Impact Measurement Consultancy)

   September 2008 – September 2009 (2 years)

   • Worked with founders of consulting firm specializing in measurement of social and environmental impact
   • Built “SROI Lite” calculator that consistently assesses the potential impact and return on investment of disparate programs; the tool has been made a part of SVT’s core product suite
   • Developed relationships leading to 4 proposals and 1 long-term contract with global brands and ventures
   • Hired and managed team of 8 interns over 6 months; responsible for running day to day operations
   • Created and managed co-working space for SVT’s office, which enabled firm to have free office space

5. Program Manager

   Green Zebra – (Environmental Startup)

   Summer 2008

   Instrumental in 2009 Green Zebra coupon guide: developed corporate and government sponsorships, lead focus groups, conducted due diligence, and sold coupons to businesses

6. Associate Consultant

   Bain & Company – (Top Tier Management Consulting Firm)

   2006 – 2008

   Founder and Leader – Bay Area Green Team

   • Created and led group of 30 Bain colleagues in office-wide Green Team to improve office sustainability
   • Managed initiatives to green office supplies, eat local fruit, enhance recycling ,and raise eco-awareness

   Selected Experiences:

   Full Potential Strategic Growth Plan – Regional Utility Co

   • Defined strategic plan to speed profitable growth and reach full potential, doubling rev to $1B in 5 yrs

   Enterprise Expense Reduction – Healthcare Services Co

   • Identified $100M+ savings in procurement and other expenses through a variety of initiatives
   • Examined structural efficiency and potential for payroll cost savings in 20,000 employee organization

   Organizational Diagnostic and Metrics – Consumer Advocacy Non-Profit

   • Created mission-driven performance/strategy dashboard to track progress towards goals

7. Coordinator and Teacher

   Brown University Women’s Health and Empowerment

   2003 – 2006

   • Organized, coordinated, marketed and taught semester-long workshop on women’s well-being
   • Raised, managed, and allocated $5,000 in funding for the program through grants and sponsorship

Education

1. Brown University, Class of 2006

   B.S., Psychology

   Honors: Phi Beta Kappa, Magna Cum Laude

   Overall GPA: 3.91/4.0; SAT scores: 740 verbal, 740 math